Catch the Reader
…If I seem to stress the reader’s interest rather more than the pure urge of the writer, it is because, for me, the reader is the essential other half of the writer. Between them is an indissoluble connection. If it takes two to make love or war or tennis, it likewise takes two to complete the function of the written word. I never feel my writing is born or has an independent existence until it is read. It is like a cake whose only raison d’être is to be eaten. Ergo, first catch your reader.
- Barbara W. Tuchman, “Biography as a Prism of History” in Telling Lives.